maple-jay

Our Story

maple-jay began with a straightforward observation: too many people in Sheffield felt anxious about money not because they lacked income, but because no one had ever taught them the fundamentals of managing it. Traditional financial services often felt inaccessible—either too expensive, too complex, or simply not designed for everyday people trying to make sensible choices.

What Drives Us

We believe financial literacy should be accessible to everyone, not just those who can afford expensive advisors. Our consultants take the time to explain concepts clearly, without condescension or unnecessary jargon. Whether you are a recent graduate starting your first job in the city centre or a family in Hillsborough planning for university costs, understanding how money works changes everything.

Sheffield has a particular economic landscape—strong in advanced manufacturing, healthcare, and education, with a growing digital sector. We understand the local job market, property trends, and cost of living realities that shape financial decisions here.

Team collaboration in modern office setting

Our Approach

We do not sell financial products or earn commissions. Our revenue comes entirely from consultation fees, which means our advice is genuinely independent. When we recommend a pension provider or savings account type, it is because we think it suits your situation, not because someone pays us to say so.

Sessions happen at our Division Street office, via video call, or at your workplace for business consultations. We adapt to what works for you.

Our Values

Principles that guide every consultation

Transparency

Every fee is clear upfront. We explain our reasoning for recommendations and acknowledge when something falls outside our expertise.

Accessibility

Financial guidance should not require a finance degree to understand. We translate complex concepts into practical language.

Independence

No product commissions, no hidden affiliations. Our recommendations serve your interests alone.

Meet the Team

Experienced consultants dedicated to your financial wellbeing

Eleanor Whitfield

Founder & Lead Consultant

Former bank manager with 18 years experience. Specialises in retirement planning and investment fundamentals.

Marcus Chen

Small Business Specialist

Accountancy background with focus on helping Sheffield entrepreneurs separate personal and business finances.

Sarah Okonkwo

Budget Planning Consultant

Passionate about making budgeting practical. Works primarily with young professionals and families.

The information provided through maple-jay is intended for educational purposes and general guidance only. It does not constitute personal financial advice and should not replace consultation with qualified financial professionals. Individual circumstances vary significantly, and outcomes depend on many factors beyond our control. Before making significant financial decisions, we recommend consulting with an authorised financial adviser who can assess your complete situation.

About maple-jay